Right after putting up the last post and mentioning contact with patients and clients to keep your services in their mind and let them know that they matter to you, I stumbled upon this article, It's no LOL: Few US doctors answer e-mails from patients. If you don't use email to correspond with patients, it's worth the read.
On our clinic websites, www.SFPhysicalTherapy.com and www.WestBayPT.com, we have all of our therapists' emails listed. We also put them directly on our business cards, the ones we hand out to patients. It makes for an easy way to interact with patients, send them occasional updates and reminders, and provide them another level of access. The remarkable thing is that it has hardly ever been abused.
And as Dr. Sands puts it in the article, "Any message that takes more than two volleys back and forth should not be done by e-mail." At that point you just pick up the phone or recommend that the patient come in to see you.
If you are not using email to communicate with patients, consider it and maybe run a short pilot. You might be surprised at the results.
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